Content Strategy for Content Marketing
Getting found by customers in search engines was as easy as 1,2,3… you could cleverly write an article, laced with rich-keywords that search engines would just collapse over, but gone are those days.
Put simply, there’s too much content out there and, not enough time to view it all. These days it takes people a split second to analyse your website, if it’s a wrong-un and doesn’t give them what they want, they’re gone.
As search engines such as Google come to realise it’s about quality content, rather than computer-speak, the more they develop ways to analyse your content’s worth.
B to what?
B2C, B2B… it’s all business. You need to start thinking about what value you can add to your product or service. Then develop content around it.
If you’re unfamiliar with the term content marketing or content strategy, check out the latest eBook in the series by Marketing Clout (@marketingclout). It’s a useful starting point, featuring a nifty visual of what it all means and additional content resources in the back.
Download the Free eBook here.
