World Cup 2010 Insurance
I have talked here before about Insurance that organisations take out on their business activities such as ‘locking-in’ prices to cover themselves against fluctuations in demand and supply. After recently reading an article on the BBC about World Cup Insurance, something caught my eye.
It was when a Lloyds TSB Spokeswoman said this about possible cover that they may have:
A Lloyd’s spokeswoman said these indirect implications could range from retailers offering free goods if a particular team won the Cup to broadcasting problems caused by delayed matches. (http://news.bbc.co.uk/1/hi/business/10240566.stm)
What interested me was the Insurance undertaken by retailers to cover them against giving away free goods/services if particular teams win the World Cup. Now it’s not surprising that there’s some sort of insurance for this however it’s when companies advertise on television “We’ll give you your money back if England Wins the World Cup” – and claims like these… on Sat Nav products if I’m not mistaken? – You’d think companies are doing this to support their country whilst increasing the demand for their products but really they’re almost betting that they don’t win…. and if they did, they have ‘Insurance’ to cover themselves. It just made grin and thought you’d all be interested.
