What Online Media Generates You Business?
With businesses taking advantage of online media as a form of marketing, how can you tell which techniques are generating you business? – and of course depending on your business you might even find that marketing offline in the conventional methods might even be better.
I have just been reading about Mediahawk, a company which has partnered with Google Analytics that allows businesses to track customer telephone calls and see how they’ve found out about the business and where they’ve come from in relation to digital marketing campaigns (such as pay per click adverts etc). MediaHawk believe that they have found a gap in the market as at the moment firms are limited in tracking the successfulness of such online campaigns. The complexness of this does mean it’s currently limited to only tracking how many telephone calls have come from online media, however you can see that businesses that use over the phone communication in relation to enquiries and also online media as a form of advertising can make use of it. Some may even find that their customers don’t find them via the internet and as a result may change the way they market themselves, but likewise if successful they will be able to pick out keywords that are successful and invest on those instead of others.
“The internet is a highly competitive area for many brands and to be able to have an understanding of which keywords prospects have searched on to find them is essential. Up until now, marketers have only been able to find out this information through their Google analytics tracking. Mediahawk has integrated their call tracking system to show marketeers how many telephone calls have come from particular keyword searches, website promotions and pay per click advertising.”
Michael Morrell, Managing Director, Mediahawk
How it works
“Call tracking with Google integration works by allocating telephone numbers using simple coding to track a telephone number from the moment a prospective customer clicks on an online advert. Once the prospect is on the website the number they use to call the dealer will be tracked right from where they originally clicked through. This way all online advertising can be monitored and calls that come from this activity is tracked and displayed in the same way that website traffic currently is.”
“Mediahawk who work with brands such as Kia, Aston Martin and Keith Prowse is confident that the new concept will be welcomed amongst brands that wish to deepen their understanding of offline responses to online marketing techniques. In addition to call tracking, Mediahawk also provide call recording where a marketer can to listen to any inbound sales enquiry. The benefit to this is that all sales calls can be monitored and the content used to improve sales conversion rates.”
For more information on Mediahawk please call Harry Bott on 0845 122 2366, or contact them through the website. Mention how you found them – http://www.rhys.eu Thank you.
