New Supermarket Marketing Strategy
I’m sure everyone has seen an advert somewhere or other with supermarkets advertising that they have so many thousands of products cheaper than one another, then 5 minutes later another advert saying that they’re cheaper instead.
Well I have come up with a Brilliant Idea..
This form of marketing is getting rather annoying because neither one is cheaper haha.
So why doesn’t a supermarket turn around and be mature and say ‘’Look, we’re equally competitive on a range of products and we don’t have to advertise it’’
- They can still compete on price and advertise their sales on TV or in store, however don’t advertise tic for tat… the same advert over and other again.
- Surely a supermarket that behaves maturely such as if Tesco (the market leader) were to do this will help their brand image instead of damaging it through immature advertising.
